by Zsolt Kerekes - editor - StorageSearch.com - July 2015

AccelStor is a new company recently emerged from stealth mode which uses enterprise flash array technology (FlexiArray) originally developed by Innodisk.

The FlexiArray product line (as it was originally called) was first launched in November 2013 and it seemed out of context to me at that time - coming as it did from an industrial SSD company. But I learned more about its nature and where it fitted into the complex segments within the enterprise market in a conversation which I reported on in June 2014. After that the product made much more sense to me as part of an emerging pattern which we're seeing - of reliable fast systems which are marketed free from bundled complex software cocktails.

In that respect this approach is also consistent with the inevitable (user inspired) market shift towards market consolidation - at the end of which time (in the next 3 to 5 years) most SSD systems will be regarded as white boxes which are managed by 3rd party software.

Marketing is becoming more important in the enterprise SSD market - compared to just raw technology. So in that respect - the spinning off of AccelStor - as an enterprise oriented company - which happend in November 2014 - also seems like an inevitable and eminently sensible business move.

And that's how we end up today in the curious position of a new rackmount SSD company - AccelStor - which while being itself less than a year old - has already been shipping systems to selected customers for nearly 2 years.